Compass Branding Group NYC
Marlene Aguilar
SOLUTIONS
Compass Branding Group is a New York-based boutique Brand Marketing & Strategy practice specializing in premium lifestyle brands across various sectors. With over 20 years experience working with leading brands including BULGARI, SWATCH and THE NATIONAL BASKETBALL ASSOCIATION, to name a few, we offer our clients bespoke solutions in Integrated Marketing, Brand Development and Customer Engagement (CRM) that deliver measurable commercial results.
MARKET STRATEGY
BRAND DEVELOPMENT
CUSTOMER ENGAGEMENT
We help brands assess their existing business, the competitive landscape and develop an integrated Marketing strategy to optimize sales.
SERVICES INCLUDE:
- Brand Audits (assets & resources)
- Market Research & Trend Analysis
- Retail & Wholesale Marketing analysis
- Competitive Review
- Secret Shopping
Following a brand audit, we assist brands improve their marketing and communication efforts. Whether the goal is to rebrand or grow brand awareness, we offer creative solutions that drive measurable commercial results.
SERVICES INCLUDE:
- Brand Messaging/Brand Voice
- Distill complex ideas to simpler messaging
- Visual Identity
- Advertising campaign creation
- Content Strategy & Creation
- Social Media Management & Optimization
We help clients acquire and engage customers at every point of contact- Online and at Store level. By developing an orchestrated omni-channel plan, we help brands drive sales by focusing on creating brand loyalty.
SERVICES INCLUDE:
- CRM system development (tied to POS & consumer facing Apps)
- Customer Data Acquisition & Segmentation
- Digital Marketing & Engagement, including
social media
- Experiential Marketing
