Compass Branding Group NYC
Marlene Aguilar
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BULGARI
IPPOLITA
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Fully developed and implemented the luxury brand's Marketing strategy for Retail, Wholesale, & Digital channels in the US, Latin America and Caribbean. Jewelry, Watches & Accessories division.
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Launched and managed the brand's Duty Free division in the US (airport stores)
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Managed all Marketing Communications programs in the region including CRM, Media Buying, digital marketing, product launches, trade marketing, events & sponsorships
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Developed and implemented Marketing and Communications Strategy for fashion jewelry brand in North America, Europe and Middle East - including digital marketing, press relations, celebrity outreach, market research and client engagement
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Doubled E-commerce revenue through site redesign, integrated social media content strategy and digital marketing optimization
THE ROW
NBA
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Conducted US Marketing assessment study and developed Marketing plan and CRM strategy for the luxury apparel and accessories brand.
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THE ROW is part of the Dual Star Entertainment Group, led by Mary-Kate and Ashley Olsen
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Launched and managed the National Basketball Association's marketing and apparel licensing partnerships with Nike, Reebok, and Champion in Europe, Latin America and Asia including product development, retail launches and sponsorship participation in exhibition games, player tours and 3 x 3 tournaments
SWATCH
MAJOR LEAGUE BASEBALL
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Managed press efforts for MLB's school-based skills program in Mexico, reaching over 30,000 participants.
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Supported the launch of two Swatch watch collections per year, including developing ad campaigns, organizing events and press coverage.
TOLKOWSKY
ELIZABETH & JAMES
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Overseeing Marketing strategy and implementation for the diamond brand in the US market, including messaging, asset creation and communication efforts.
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Conducted Marketing assessment study and planning for US fashion apparel, and accesories brand.
